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This web site states the following, "The only home alarm system that prevents break-ins before they happen." We saw that the web site also said " X2 share access to your home and your security system." It also said " Two-way portable standalone DIY alarm system. A tiny device with WiFi meets your home security needs in style. Professional security has never been easier,expandable. The basic GSM alarm system offers easy setup and flexible mounting options. PTSN alarm system can set up your own security in a way thats best suited to your individual needs. Smart Security, Always Connected." The header had home security as the highest ranking optimized keyword. It is followed by wireless security, alarm system, and burglar system which isn't as ranked as highly as home security. The next words maxkin.com uses is easy install. DIY was included and will not be seen by web engines.